Retailers or commonly called resellers are mainly made of for-profit business that deals with the direct consumers of the products. In order for them to make a profit, they mostly look out for suppliers with the most competitive pricing and have the items which will go together with their existing ones. Generally, a retailer only buys a small quantity of products from the distributors or wholesalers.
For example, if you BUY 10-50 boxes of JAFUDE MANTIKA then consider yourself a retailer and not a distributor nor a wholesaler.